YOKOHAMA TIRE

Los Angeles Auto Show 1

With the introduction of an more sustainable Orange Oil tire, Yokohama began a 'Green' marketing campaign to all their exhibits. With a little creativity and design integrity we were able to create a 8' tall X 160' long green wall that summed up this green initiative and extended the Yokohama brand. Months in advance we pre grew a proprietary textile covered board with millions of lettuce seeds to great the tire fred look and feel. This sustainable exhibit garnered many design awards throughout the exhibits industry and more importantly won our client over for several more years.

Los Angeles Auto Show 2

Coming off a previous success of the prior LA Auto Show living wall we had to up the ante for our customer Yokohama and say the same thing but in a much different way. With the use of our panel system we pre grew 15,000 succulents in a wave pattern resembling earth and sky. With succulents inherent nature of being drought resistant and sustainable this reinforced the initiative and we were able to not water the wall once within the 2 week timeframe of the entire show.

Pebble Beach Auto Show

As sponsor for the Pebble Beach Auto Show Yokohama has a display location right at the 1st hole. This is where the thousands of attendees funnel through in the beginning of the day. This was a great opportunity to show off the brand and its initiatives of being a sustainable company. As there was a backdrop of greenery at the golf course we utilized within the design a white plant called Dusty Miller, which popped the living wall off the background and then put a greenish red plant within that to create the Yokohama lettering.

Pebble Beach Auto Show

As sponsor for the Pebble Beach Auto Show Yokohama has a display location right at the 1st hole. This is where the thousands of attendees funnel through in the beginning of the day. This was a great opportunity to show off the brand and its initiatives of being a sustainable company. As there was a backdrop of greenery at the golf course we utilized within the design a white plant called Dusty Miller, which popped the living wall off the background and then put a greenish red plant within that to create the Yokohama lettering.