TOYOTA PRIUS

Los Angeles Auto Show

With the Prius having a number of green initiatives and features behind its product line we were asked to add some green in unique was throughout the exhibit space at the LA Auto Show. By growing in their logo within our panel system we were able to truly bring their brand to life. Natural green textures created that great relief in textures from the typical sterol exhibit materials that consumers are so used to seeing. Many people throughout the 2 week show were enamored with the wall as they were constantly coming up to the wall seeing if the plants were real or fake or just how we were able to grow such a precise pattern vertically.